Services
Performance Marketing
Paid Media and Campaign Architecture
I view paid advertising as a fundamental driver of business growth. My primary focus is on creating and expanding targeted advertising campaigns on Meta and Google that are directly aligned with the customer acquisition cost (CAC) objectives. I look at the complete funnel, from testing creative variations to strategising ad sets. Each campaign is designed to take the audience from the initial awareness to a profitable return on ad spend (ROAS).
- Meta & Google Ads Framework
- Audience Segmentation & Persona Development
- Creative Strategy, Testing Methodologies & Performance Evaluation
- Budget Allocation & Daily Scaling Roadmaps
Organic Visibility
SEO and Content Strategy
Organic growth is understanding the consumer search psychology at its core. I create long term search engine optimization strategies that place your brand precisely where your target audience are searching for solutions. By thoroughly exploring intent driven keyword research, analyzing content gaps and assessing fundamental technical site health, I develop organized content structures that achieve organic rankings. The objective is to attract high intent traffic and generates revenue in the long run.
- Comprehensive Keyword Research
- Analysis of Competitor Content Gaps & Opportunity Audits
- On Page, Off Page Optimization
- Technical SEO Audits & Web Vitals Optimization
Data Analysis & Interpretation
Analytics & Conversion Rate Optimization (CRO)
I create data infrastructures with Google Analytics 4 (GA4) to convert web interactions into valuable business insights. By tracking user journeys from their initial click to the conversion, I identify specific drop off areas within the sales funnel. Subsequently, I leverage behavioral patterns to enhance the landing page components, removing friction points and conducting structured experiments that turn traffic into increased revenue.
- GA4 Setup, Tagging & Measurement Strategy
- Conversion Tracking & Audits
- Drop Off, Friction points & User Behavior analysis
- Landing Page Conversion Audits & Optimization
Ready to Build a Reliable Growth Engine?
Stop wasting funds on disconnected ad campaigns. Let’s evaluate your acquisition funnel, address your conversion gaps, and develop a full funnel marketing framework.
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